Three spirits from the Mack & Schühle portfolio have received a special distinction: At the renowned Meininger’s International Spirits Award (ISW) 2026, Perro de San Juan Espadín was awarded gold and named »Mezcal of the Year 2026«. Ouzo 7 Gold also impressed the international panel of experts, received gold and is now entitled to bear the title »Ouzo of the Year 2026«. Another success was achieved by Roner Grappa La Morbida, which was awarded gold and named »Grappa (unaged) of the Year 2026«.

Mack & Schühle is further expanding its partnership with the KORRELL winery and will now take over the exclusive distribution of the entire range in Germany. The existing cooperation is therefore being consistently expanded.

With two successful events in Berlin and Hannover, the company has further strengthened its on-trade activities and intensified direct engagement with (wholesale) distributors, restaurateurs, bartenders, and partners. The focus was on personal encounters, targeted tastings, and the presentation of selected brands and new products from the wine and spirits segment. 

At Open Beatz Festival, the largest EDM festival in southern Germany, Carissima delivered a highly visible presence with a clear signature. On site, the brand created tangible touch-points and generated noticeable resonance in the festival environment.
Open Beatz Festival took place from July 24 to 26, 2026 in Herzogenaurach near Nuremberg and is one of the defining festival formats in the electronic music scene. Over the three festival days, a total of 105,000 visits were recorded. On eight stages and with more than 200 acts, the lineup included, among others, Felix Jaehn, Alle Farben and Ski Aggu.

Young Poets was awarded the German Design Award 2026 in the category Excellent Communications Design - Packaging. In 2026, the brand also received Meininger's Best of Riesling, Mundus Vini's Best of Show Germany Sauvignon Blanc in retail markets 2026, as well as Mundus Vini Gold for the »Young Poets Weiss Weiss Baby WEISSBRGNDR «. This underlines the brand's consistently consumer-centered approach and its growing impact on the wine shelf.

Award-winning cocktail range with multiple Double Gold and Platinum medals launches its own online shop. Some evenings are planned. Most are not. For exactly those moments, Conte Camillo is now available to enjoy at home. The brand's new online shop is officially live, making it easier than ever for people who choose to drink better whenever they drink.

For the 10th time, Mack & Schühle is hosting an exclusive roadshow in Berlin on September 07 and in Hannover on September 08. Over 21 selected partners from the wine and spirits industry will be presenting their brands at the roadshow. A setting for (wholesale) distributors, restaurateurs, bartenders to taste selected and new wines and spirits, engage in exciting conversations, and strengthen relationships.

Single Malt Whisky, The Dalmore will officially welcome guests to its reimagined Highland home from Spring 2026.

Set on the shores of the Cromarty Firth, The Dalmore reopens its distillery to the public, not as a typical whisky visitor centre, but as an impressive expression of The Dalmore brand.

The reimagined brand home will immerse guests into the world of The Dalmore – the expertise, nearly two centuries of experience, and true sense of place that enriches every drop of their precious Single Malt Whisky.

Moskovskaya Vodka and MSK by Moskovskaya are consistently continuing their high-visibility marketing activities in 2026. The brands brought to market by Simex will be supported throughout the current year by a comprehensive communication and activation concept encompassing social media, influencer marketing, Twitch, out-of-home advertising, and targeted activations at the point of sale.