Young Poets was awarded the German Design Award 2026 in the category Excellent Communications Design - Packaging. In 2026, the brand also received Meininger's Best of Riesling, Mundus Vini's Best of Show Germany Sauvignon Blanc in retail markets 2026, as well as Mundus Vini Gold for the »Young Poets Weiss Weiss Baby WEISSBRGNDR «. This underlines the brand's consistently consumer-centered approach and its growing impact on the wine shelf.

Award-winning cocktail range with multiple Double Gold and Platinum medals launches its own online shop. Some evenings are planned. Most are not. For exactly those moments, Conte Camillo is now available to enjoy at home. The brand's new online shop is officially live, making it easier than ever for people who choose to drink better whenever they drink.

For the 10th time, Mack & Schühle is hosting an exclusive roadshow in Berlin on September 07 and in Hannover on September 08. Over 21 selected partners from the wine and spirits industry will be presenting their brands at the roadshow. A setting for (wholesale) distributors, restaurateurs, bartenders to taste selected and new wines and spirits, engage in exciting conversations, and strengthen relationships.

Single Malt Whisky, The Dalmore will officially welcome guests to its reimagined Highland home from Spring 2026.

Set on the shores of the Cromarty Firth, The Dalmore reopens its distillery to the public, not as a typical whisky visitor centre, but as an impressive expression of The Dalmore brand.

The reimagined brand home will immerse guests into the world of The Dalmore – the expertise, nearly two centuries of experience, and true sense of place that enriches every drop of their precious Single Malt Whisky.

Moskovskaya Vodka and MSK by Moskovskaya are consistently continuing their high-visibility marketing activities in 2026. The brands brought to market by Simex will be supported throughout the current year by a comprehensive communication and activation concept encompassing social media, influencer marketing, Twitch, out-of-home advertising, and targeted activations at the point of sale.

The international Bartenders Society is once again inviting entries for its competition. Fol-lowing its major anniversary year in 2025, the competition is now entering its 11th edition—this time under the theme: »Journey Around Spices«. Bartenders are invited to develop a creative cocktail inspired by the flavors, spices, and cultures of the world.

With two successful events in Stuttgart and Munich, the company has further strengthened its on-trade activities and intensified direct engagement with (wholesale) distributors, restaurateurs, bartenders, and partners. The focus was on personal encounters, targeted tastings, and the presentation of selected brands and new products from the wine and spirits segment. 

Starting in June 2026, Mack & Schühle will take over exclusive distribution in Germany for select products from the long-established Croatian brand Badel 1862. The partnership includes the renowned Badel Šljivovica, Badel Šljivovica Premium Selection and Badel Antique Pelinkovac Kräuterlikör.

In 2026, Carissima will strategically expand its brand presence through a wide range of activations. The focus will be on highly visible promotions, digital campaigns, and partner-ships in the event and lifestyle sectors that directly engage consumers.